Look Books
PROJECT
Product Look Books / Catalogues
WORK
Art Direction, Project Management, Media Management, Graphic Design, Illustration, Photo Editing, Copywriting, Go To Market
AWARDS
Gold Medal, 2021 PPPC Image Awards, Best Catalogue
All artwork and ideas ©Rightsleeve Marketing Inc.
As Creative Director at Rightsleeve Marketing, I developed all the marketing assets for the sales team, including these Product Look Books. Colourful, fun, and full of great gifting ideas and product information, these books quickly became the team’s preferred format for engaging with clients. Each book was amplified with digital direct mail and social media campaigns that encouraged clients to reach out for more ideas.
Designed to appeal to Rightsleeve’s target buyers - young, urban, media-savvy marketeers with an eye for what’s “cool” - these books were also a place to feature blog and community-conscious content, share playlists, reveal case studies, and host not-for-profit campaigns and seasonal give-aways.
The interiors of these books were intentionally designed to lead the reader through the content in a way that felt natural and relaxed, taking them on a curated journey that highlighted the specific stories, products or other marketing content we wanted them to notice, such as calls to action, case studies, social media or start-a-project contact information.
The overall intent was to make receiving these Product Look Books an event clients looked forward to, giving them “work” to do that felt as fun, relaxing and enjoyable as reading their favourite magazine or blog.
As a branded marketing tool, they were robust, much loved and extremely successful.
Double-click covers to view these books in full.
